When you are gearing up for the big drive to promote your business, you need to think about sharing. This means you spread the word, about your business and your products, through innocuous gifts. You can achieve a lot without talking one word.
Gifting is an old custom
The tradition of gifting is as old as civilization. People exchanged gifts on occasions of birthdays and anniversaries. They also gave each other gifts for the festivals. Promotional gifts come with utility value or with promotional value, or both. This means you have gifts that does not go over Rs 50. But, they are useful, meaning the recipient of the gift will not just throw away your gift. Since there is no personal bonding in business dealings, this is always a possibility.
Choose the proper gift
Small gifts: To ensure your gift does not vanish from the scene, you have to find one that has some utility value. Here are some ideas for gifts in the less than Rs 100 range. Sure enough, among promotional products gifts that have aesthetic beauty or are fashionable are definite to be well liked.
- Scratch pads
- Pen sets with stand
- Table top lamps with pen stand
Big gifts: And then here are some in the Rs 450 – Rs 500 range.
- Diary or organizer bound in leather with pens
- Wall clock
- USB pen drives
Make your presence felt with the gift
To really impress the people, you must spend some money on promotional gifts. But then, you need not give gifts to everyone who comes to the office. Just choose the ones who get the work done, and give them something that says, “I knowhowmuchyouhavedoneforme! So, thankyou!” Now again, no need to go overboard. Just choose a gift with class.
Big businesses need big gifts
One can choose the gift according to the nature and scope of the business. A paper-and-pen businessman need not make gifts of computer sets. And a person who is dealing with computer software and hardware must not stoop so low as to present ball-point pens.
Be sure to emboss your name
When you order your gift from the gift shop, ask them whether they will emboss the name of the company on the gift. This is usually done through screen printing. If they do not have the facility, you can arrange for some stickers.
Remember, you do not have any personal attachment to the person you are giving the gift to. So, you need to remind them time and again that you have given them the gift. Put a sticker or emboss the company name on the promotional gift. Make sure it will stay for at least two weeks on the gift. In this time, the people who are in the social circle of the recipient of the gift will come to know about the company and possibly a thing or two more.
Good things come to those who make an effort. Begin to spread the news about your business and improve the good will among your customers and workers with promotional gifts.